So, Who's the Household CEO? (Spoiler: It Shouldn't Be a Job Title)
When one person becomes the keeper of all the dates, deadlines, and details, you're not partners—you're a CEO and an intern. Let's talk about the mental load, and how to actually share it.
Let's play a game. Who knows when the car insurance is due? Who remembers the dog's vet appointment? Who's already thinking about what to get your nephew for his birthday next month? If one person's hand shot up for all three, you've got a Household CEO.
It's the person who carries the "mental load"—that invisible, never-ending list of things that keep your shared life from catching fire. It's not about who does more chores; it's about who does more remembering. And frankly, it's a terrible job.
We believe relationships are partnerships, not hierarchies. That's why we built Couple Tools with equal autonomy at its core. No "account owner." No "admin." Just two people with the same access, the same control, and the same view of what needs to get done. When the grocery list, the to-do list, and the calendar live in one shared space that you both control, the mental load gets a little lighter. You're not just delegating tasks; you're sharing the entire operation. And that's what real partnership looks like.
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